Matt
Kramer
Matt Kramer
EE.UU. - San Francisco
Biografía
Matt Kramer ha sido un escritor de vinos a tiempo completo durante más de 40 años. Es autor de nueve libros, entre ellos, Making Sense of Wine, Making Sense of Burgundy, Making Sense of California Wine, Making Sense of Italian Wine, A Passion for Piedmont, Matt Kramer on Wine y su último libro, True Taste. Durante 24 años, fue columnista en cada edición de la revista Wine Spectator, además de ser, a lo largo de los años, un columnista de vinos regular en el New York Sun, The Oregonian y el periódico Los Angeles Times. Divide su tiempo entre Portland, Oregon y San Francisco.
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Abstract
Comunicación – de la ciencia al público
Communication—From Science to Public
As science becomes ever more specialized in its focus, and consequently in its vocabulary, the challenge is one not just of conveying information but rather, of something closer to translation. What is the import of this discovery? What does this new understanding mean for everyday life? Not least, what also remains to be further explored that makes this latest announcement only part of a continuing story?
Too often, communication between scientists and the general public is either excessively narrow or even contradictory (think COVID or the healthfulness of moderate wine consumption). The result, of course, is public distrust and skepticism. The challenge is greater today than ever before, especially in public health.
As science becomes ever more specialized in its focus, and consequently in its vocabulary, the challenge is one not just of conveying information but rather, of something closer to translation. What is the import of this discovery? What does this new understanding mean for everyday life? Not least, what also remains to be further explored that makes this latest announcement only part of a continuing story?
Too often, communication between scientists and the general public is either excessively narrow or even contradictory (think COVID or the healthfulness of moderate wine consumption). The result, of course, is public distrust and skepticism. The challenge is greater today than ever before, especially in public health.